Jo’s Cafe

Have you all heard about Wal-Mart testing the toy market in the Biblical arena?  I heard a blurb about it on Fox News a few weeks ago, but never really paid attention to it.  We don’t have children, so its not something I listen to, ie: news stories about toys. 

When we got our local weekly paper this week, there was an article in there about it, so I thought I’d take a closer look.

From the July 16, 2007 USA Today, I find this:

Wal-Mart is about to bring religion to the toy aisle.

Early next month, 425 Wal-Mart stores nationwide will begin carrying faith-based toys from One2believe that target parents who would rather that their kids play with a Samson action figure than a Spider-Man action figure.
Wal-Mart Gets Religious - Toys, That Is  

One2Belive, a faith-based organization is working with Wal-Mart to get the new line of toys in the store.  Some of the toys available are a 3″ Daniel in the lion’s den, a 12″ talking Jesus and a 13″ Samson action figure. 

I wonder how these toys are going to stack up to Transformers and other action figures?   I figure if the parents buy them, the children will play with them.  These toys apparently been around for some time but were sold in religious stores until now.  Ultimately sales will reflect what the children want and how hard they can bend the parents into buying said wanted toys.   I hope this goes over well actually. 

What do you think?