Jo's Cafe

Via WSJ’s Best of the Web Today comes this story: Whole Foods Commits to Wind Energy. Check out this particular quote:

The decision follows the publicly traded company’s mission of environmental stewardship without losing sight of the bottom line, Whole Foods regional president Michael Besancon said.

“It’s a sales driver rather than a cost,” he said. “All of those things we do related to our core values: help drive sales, help convince a customer to drive past three or four other supermarkets on the way to Whole Foods.”

Oh, how wonderfully classic! They are setting up WIND FARMS to save precious energy — because they want you to waste precious energy (gasoline) driving past other supermarkets to get to theirs….